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CFO Rick Client Second Media Acquired by VerticalScope

February 23, 2016

Second digital marketing agency acquired in four months

SAN FRANCISCO, Calif. – February 23, 2016Second Media, which offers an advertising platform with an audience of more than 10 million outdoor, hunting, and fishing sports enthusiasts on over 100 websites, has been acquired by VerticalScope, one of the world’s largest operators of consumer shopping portals and enthusiast forum websites. CFO Rick, which has managed the tax and accounting business for Second Media since 2011, wants to congratulate Second Media on the next stage of their success.

Second Media Co-Founder David Rudolf said today that Rick Belgarde and the CFO Rick team were critical for their success, having managed the company’s remarkable growth. “When we started working with CFO Rick, we were a much smaller company. We grew revenue 10X in five years and Rick’s team had no problem scaling with us.”

That extraordinary growth landed Second Media on Inc. Magazine’s 5000 Fastest Growing Companies list in 2014 and 2015. Second Media was also selected for the San Francisco Business Journal’s Fast 100 2015. “Rick helped us jump through all the hoops of applying for those awards and we never would have won them without his help. Actually, we wouldn’t have grown fast enough to make those lists without CFO Rick.” According to Rudolf, Rick Belgarde went “beyond the call of duty” on several occasions, including assisting Second Media with an SBA loan that “we never would have gotten without his help.”

CFO Rick, the premiere accounting and tax firm for Bay Area small businesses represents start-up companies in technology, biotechnology, retail, and more, but digital marketing agencies have become an area of expertise. CFO Rick Bay Area agency clients include Atomic D, Bhava Communications, Boca Communications, BonVivants, Mighty PR, and TechValidate. The experience with digital marketing agencies was a benefit according to Rudolf, “I never felt like I had to bring them up to speed in terms of our daily business. They understood the different types of relationships we have with both clients and vendors.”

Second Media is the second digital marketing agency managed by CFO Rick to be acquired in the last four months. TechValidate, which hired CFO Rick in 2010, was acquired by Survey Monkey in October 2015 for an undisclosed amount. TechValidate CEO & Cofounder Steve Norall said, “CFO Rick was instrumental in helping us get off the ground, grow into a highly profitable business, and subsequently our acquisition by Survey Monkey.”

CFO Rick managed all aspects of Second Media’s financials, including financial statements, the P&L, balance sheet, and backup reports. “In the beginning, it would have been too expensive for us to hire an in-house accountant, but by the time we were large enough to justify the hire, we didn’t need it. CFO Rick scaled seamlessly, adding specialists to the account as needed,” continued Rudolf.

“I get tremendous satisfaction from losing clients to acquisition,” said Rick Belgarde, CEO of CFO Rick. “Our team loves to take start-up organizations and remove all the financial obstacles so that they can build great products and services. Second Media is an excellent example of our success. Their team of brilliant entrepreneurs maintained a laser focus on their platform and customers and left the rest to us.”

Rudolf continued, “We wouldn’t be where we are today without Rick and his team. Not only did CFO Rick do an excellent job managing our taxes, but they also kept our operation extremely efficient so that we could take advantage of cash flow and reinvest it in the company.”

CFO Rick is a full service accounting firm created for and dedicated to the needs of Bay Area small businesses. Their team includes experts in a complete set of services including:

  • Bookkeeping, payroll and accounts payable/receivable
  • Tax preparation, employee benefits and contract negotiation
  • And strategic services like controller functions, business and financial consulting, investor relations, and budgeting and planning.

“Having CFO Rick in our corner helped us build a highly profitable business and when our team builds our second and third businesses, we know where to go,” Rudolf concluded.


About CFO Rick

CFO Rick, the premiere accounting firm for Bay Area small businesses was founded in 2003. The company, based in San Francisco, offers a complete set of financial services from bookkeeping and payroll to budget and planning and financial consulting. CFO Rick’s client list includes some of the Bay Area’s most successful small businesses including Bhava Communications, Home Bistro (acquired), Jasperlabs (acquired), PharmaTrust, Starmaker, TechValidate (acquired), Second Media (acquired) and Vista Partners. Learn more at

CFO Rick Media Contact:
Dayna Verstegen
CFO Rick


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